Weeks 2-5 (active meat reduction)
You’d then be guided through the OPTIMISE programme for four weeks. Here you will:
1. Log your meat intake daily to get an overview of your meat consumption and notice changes over time.
2 Plan a daily action to reduce your meat intake. We have created a list of actions to make life easier.
3. Take note of your achievements each week. We would give you some feedback on changes in your meat consumption including information on how this impacts your health and the environment.
4. Evaluate your actions weekly. We will ask you to reflect on the actions you have tried that week, and whether you found them helpful.
The combinations of these tasks create what psychologists call a self-regulation process. The idea is that individuals use information about their current meat-eating habits to help them make changes in the future.
Weeks 6-9 (maintenance phase)
During the last four weeks, you’ll be asked to continue with the actions you found useful and you won’t log in to the website until week nine. During the ninth week, you would complete the daily meat intake questionnaire again so you can see how much you have achieved throughout the programme.
This might sound a little complicated but if you were to sign up for the programme you would receive email reminders and everything is explained in detail on the website.
We’d love for you to try out the OPTIMISE programme!